In the first week of July, Berlin is once again in the sign of fashion and events, because there starts the Mercedes-Benz fashion week Berlin spring/summer 2010. From the 1st to the 4th July 2009 the fashion world in the tent meets for the fifth time, new spring/summer collection 2010 to show that. Lots of fashion designers, models, stars and starlets come to the biggest German catwalk event to Berlin. Approximately 1,500 new looks of many well-known labels are presented in numerous shows, in the two hour intervals, you get the latest designer creations to see. Again, the backing GmbH in bad Rappenau built an impressive temporary event building on Bebelplatz, to provide the best possible location for designers and guests. The team installed an over 30 meters wide and 90-metre tent Hall in the historic heart of the city between State Opera and University. Also most shows are shown in this VIP and catwalk tent.
By a five meter and back gable element was trained a canopy before the glass panels in the entrance area extensively provides covered space for the reception of the guests on the red carpet”. In the roof of Losberger tent was a so-called opaque plan for this event, to prevent the incursion of daylight. So the installed lighting effects for the daily show deposits are well above. On both sides of the tent separate outdoor were cultivated areas and set up, which serve as sponsors lounges during the events. With a tight schedule, Losberger team from Berlin could do the complete construction in just three days. Berlin launched becoming the fashion city in addition to Paris and Milan and bundles more skills in the industry year after year. The fashion week and the premium fair for years parallel take place and enjoy popularity in the international audience.
After the successful years in Barcelona, now also the BREAD & BUTTER in her hometown of Berlin comes back and presents your first appearance in early July in the hangars at the former airport Tempelhof. For this purpose built Losberger a reception area less than 200 sq. In the main entrance hall the visitors at the Pick-Up can register counters for the most important trade show in the field of street and Urbanwear in Europe. Fashion shows and tent facilities are closely linked, because both offer the possibility, in exceptional locations in the midst of the metropolis to successfully present the current zeitgeist of fashion. “In itself the main tents, the visitor perceives hardly the typical character of the tent: generous presentation areas, equipped with high-quality interior so the tent buildings present themselves” by backing Hall for events. Also they are available during the fashion weeks for glamour and glitter in the radiant model and designer world, whether in New York, Toronto and Berlin.