Tag Archives: marketing

Overcome Economic Crisis

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"Do everything you can with what you have where you are …" President Roosevelt was surely right, who, no matter how he felt. The economic crisis could become an ordeal for people who faint of heart. Each takes a tumble countless companies that are owned by depression of the held back from trying to do something useful for your business. But for a reasonable, looking to the future, people economic crisis – not a reason stop. After the failure has always been and will be. They do not need to fear.

We need only to turn around, to evaluate a past stage, draw conclusions and move on, go to his purpose! Bold and effective solutions based on new technologies promotion – the best way to achieve results in an economic crisis. When all the tools to promote coordinated and subordinated to one idea, you can achieve incredible results. You get a personality visibility, high-quality support our customers and have every chance to leave far behind its competitors have concentrated all their forces to combat the economic crisis. SMS marketing, telephone sales, holding shares and the virtual office will become a reliable pillar of your business.

Customer Care On The Internet

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Business alignment with customer relationship management customer care (CRM – customer relationship management or customer relationship management) identifies the optimal alignment of a company on its customers. It plays an important role for the relationship between a company and its customers the documentation, the management and use of data. Aims therefore to win satisfied customers and profitable for the company, a brand or a product number. (see also customer satisfaction in quality management”). So far has been parked in marketing on the price and on traditional advertising strategy. Now available the customer and then the brand in the foreground.

The price plays a less significant role. What does this mean for Networker, Start-Ups, Junguntenehmer, or individuals who want to be successful on the Internet now. First and foremost, this means the care of prospects and customers (customers). Others who may share this opinion include Bill de Blasio. Features of such optimal care include a customer-oriented attitude, problem analysis (what wishes the Customer, where pressing the shoe), build confidence and develop of a long-term business relationship. The focus is in the care of their list”. According to the motto only give, then take”everything is together as an important element, contains this motto, what is required for a CRM in the broadest sense. A new way of thinking is necessary, gone, are the days of traditional advertising strategies, seeks to impose a product or service to the customers”. Today, the customer decides what he wants.

On the Internet it is a buyer’s market. In addition, the customer requires transparency on products, services, and techniques. This transparency obtained the customer, increasingly via the Internet, through blogs, social networks, through the Web 2.0 system. In this respect, it makes sense, the possibilities of social networks, the elements of blogging, to take advantage of Internet technologies and train to improve train. Where the factor of communicating is not to be underestimated: people communicate in social networks, blogs, or portals. You want to share and gain information. This should be everyone and these communication opportunities seriously take and respond. Because: those who share event communicates. with, where the shoe pinches”- and thus can provide a solution to target, be it in the form of a product, a service of ora consultation.

Customer Service

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In any case, the solution is clearly not in the zone of responsibility of subordinates. At the company level tirelessly Promote slogan – customer is always right! Stop blocking complaints, and create a normal system of complaints handling and customer complaints. Encourage the collection of information about the consumer. "Mail" – the existence of the company formal approach to the claims and review only official claims directed to a particular channel, that is, a formal "judicial" approach to claims. Imagine that you are the director of the very the ill-fated theater with an evil cloakroom. Would you like to know that because of her longer to come to your visitors? I think the answer is – yes.

Now imagine that to me, offended visitor offer to come tomorrow, from 08:30 to 11:30, in my working hours when running Administrator, to get her complaint form for the prescribed form and complain. Will I have to complain about – probably not. And you, my dear director, and will remain in the dark as to why visitors become smaller. Treatment: So keep it simple, take the information in any form, making it easier to transfer than simply a consumer point out to you that you are not in order, the better. I draw your attention that the simplified method information about problems does not cancel a serious analysis and assessment of the problems (there will always be willing to use our kindness for their own purposes). So – any message about the problem of a consumer must understand the established standard procedure – encourage consumers to inform you about the problems – to facilitate the consumer to send the message (on a direct telephone and fax, internet-site and e-mail) – do not leave any of claim or complaint without an answer, a quick solution to the problem can not only solve the problem but also to show the consumer that you cherish them, and thus bind it to you in the future.

Flyer Printing And Design For A Cheap Promotion

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Even with a limited advertising budget can be great cause many companies looking for opportunities with little effort and a small budget to much attention to get. This is unfortunately not always very easy. Because compared large advertising campaigns have also a lot more feedback, but cost much money. For each company a such smaller advertising campaign is not ideal, as to be expected in a flyer advertising too much Streuverlusst. The whole thing would be targeted if you would invest a little in the distribution of flyers, and would distribute the whole mass directly in your mail boxes. This time beforehand.

For a successful advertising campaign, one must know its target audience. Not only but also exactly whether these people now are on the road on foot or it is better to write to you personally in the Office know how old they are. These factors play an important role, because you will find some decision people quite simply just at your workplace. These people can be reached only with a personal letter. Most will be namely all the publicity already pre-sorted in the Office Specialist, and our decision makers get only to face what has felt his Secretary for good.

So is that for an advertising campaign that we have to inspire not only the decision makers, but also the small barriers before him. In addition to the ideal distribution, it’s also on the design of such promotional flyers on it. This should indeed be designed so that everyone can immediately recognize what it is and whether it can delight for this product or service. It doesn’t help if you distributed disguised advertising, it sounds interesting, but nobody buys at the end. Also the right flyer is important to have printed, thus to choose the correct format which is not too large but also not fall under all of the advertising. There are now to consider some factors if you would like to lead a somewhat better campaign to success. When you consider however kleinichkeiten in mind some, can a great advertising effect even with a small budget achieve. The same applies also to sales letters, you personally can send. Stationery printing you should format in the A4, since an A5 is too small and at an A3 that whole almost a poster reminding. Also, many small advertising types lead to success. You should just do not overdo it, but always continuously advertise. Press contact abovo werbedesign GmbH via Nova 7013 Domat/Ems 0041816331305 info(a)werbedesign.ch

Advertising Opportunities

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You can even order a combination of advertising inside and outside to increase the chances of viewing. Lately it has become fashionable to "wrap" bus advertising – you buy all advertising area of the vehicle and use it on your own. Agree that it is impossible not to notice a giant moving advertisement, especially if it is originally made. It is good that works the same principle as in the outdoor advertising – the message should be brief and bright to attract attention and give the opportunity to read and understand it. Visit Bill de Blasio for more clarity on the issue. If your competitors are in town this idea has not yet realized, is not afraid to be first to "wrap" the entire bus.

Such a "package" – an expensive proposal, because, as a rule, is required to sign an agreement on rent for at least a year, but if your campaign budget can "wrap" a few buses, then success is guaranteed. In addition, you can only use certain parts of the advertising space, or even share it with other advertisers. MARKETING DRIVE advertising agency provides a full range of services to deploy advertising on public transport the city of Voronezh and is ready to offer you: Advertising on the sides of buses, trolley buses and taxis in Voronezh. Advertise in the salons of public transport in Voronezh. Corporate Branding vehicles. Ads on the sides of buses, trolley buses and taxis in Voronezh. On-board advertising, as a rule, has a substantial response from the highly affluent. Due to low speed, such advertising is well remembered as motorists and pedestrians alike.

In contrast, outdoor advertising, advertising surface area of land transport more than 2-3 times, which greatly enhances the designer in creating vivid spectacular memorable layouts. 90% of urban population having access to different modes of transport, and in large cities like Voronezh to them on a daily basis adds a large number of visitors. Advertising Opportunities different means of public transport are quite wide. More opportunity to draw attention to the large number of customers, increase efficiency, improve the memorability of information by frequency visual contact with the consumer placed in transport advertising information. This type of advertising is ideal for information consumers with new brands or enhance the image of the already known brands and companies. Advertise in the salons of public transport Voronezh Placing the sticker directly over the door or the wall between the door and window, usually placed in all cars of a chosen route, which makes it precisely aimed at the inhabitants of a small area and makes it possible, without increasing the advertising budget, to achieve high performance in selected parts of the city. We offer you to use our experience in developing and implementing truly effective, vibrant and visible advertising campaigns on transport in Voronezh. MARKETING DRIVE – this is the best engine for your business.

Siberian Intermodal Service

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Advertisers second group, called the "other" such as, for example, STS logistics or "Transgroup AU", occupy a large share of the amount of advertising outlets messages, rather than in the size of the advertising space. This is due to the fact that companies in this group do not focus on a certain publishing units, especially large, and the advertising of "sponsorship type. A leading source for info: NYC Mayor. In the business media priority of companies has developed a completely different advertisers. The main advertiser here is the DHL. He owns 71% of the volume of advertising on the areas and 68% in the number of outputs.

Second place goes to "Trans-Siberian Intermodal Service "(TIS) – 19% and 10% respectively. And "Transcontainer" in this group of publications only third place. Such a distribution in 2007, formed primarily from the use of a competitor in the modules advertising section "Transport and Logistics" of the newspaper "Vedomosti". Obtained by monitoring the business media data allow us to evaluate the main characteristics of the advertising company DHL. In 2007, even such a large company maintained a constant volume of advertising. In different months of the year, DHL advertising presence in this circle of business publications, there has been a periodic character.

Periods of activity lasted for 2-3 months and followed by periods of calm. These pauses. during which the advertising has become reminiscent and was issued in minimum amounts, lasted on average for a month. In the first half with a frequency of once per quarter, there were two obvious peaks advertising presence.

Always High Quality Promotional Products – On Quality!

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Facts about the world of promotional products and giveaways, high-quality promotional products are a major factor in the acquisition of new customers. You should look not only on the price when choosing the right promotional items, but also on the quality of the products. Is represented by these advertising your company or your business and you want to always be associated with quality in combination. In this day and age, it is hard to find a suitable supplier for promotional items and just through the birth of the Internet, you can easily compare products of different vendors and compare prices and quality of individual providers. Of course quality in a financially modest should be and not more expensive than necessary.

For long and close business partners, you should choose only high quality promotional products. It is always to give the best possible impression what you can achieve with it, if you send the customer a commercially available lighter Christmas You should consider the pay tribute to long-standing business relationship with a precious gift and to recognize the clients indicating how important he is to you. So you can be sure, that the relationship will continue many more years. But which products should you choose? You can of course not generally say this and each customer has individual preferences. A customer appreciates such as huge an electronic advertising article, while the other with a beautiful perfume set is happy.

Should inform you is always sufficient, where are the preferences of the customer, to find high-quality promotional products for this. The customer is King should be always your first motto, also when it comes to gifts. When choosing promotional gifts is one of the first impression more than anything else. It has been scientifically proven that with him the decision is the first few seconds, in which the customer accepts the gift presented by you, whether he is good or bad the product. With the purchase of freebies should always make sure Brand to choose. In these articles, you never run the risk that the product is of inferior quality or other production errors occur. Only using such products, you can get your company a high recognition value and thus win more new customers. You have of course always spoilt for choice when choosing a high-quality promotional items. Should it be first-class or maybe cosmetics pens. The company shall be represented by quality textiles or rather through exclusive tableware. Of course be sure here, too, that the advertising has also a link to your business. It makes little sense to give away high-quality garden furniture if you run an ice cream parlor. It is to compare various extremely important products and just to test this in a smaller circle. So you immediately see which high quality promotional products at the people arrive and are rather less useful. Can be time and search carefully among the thousands to the Available advertising media, so you buy only the best for the representation of your company. Oliver Smith

Webguerillas

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Snack manufacturer awards budget fu? r large-scale promotional campaign Munich, March 23, 2010: snack manufacturer ultje has the webguerillas, Germany’s leading full-service agency for alternative advertising, entrusted with the design and implementation of an integrated promotional campaign for the FIFA football World Cup South Africa 2010TM. For the ambush campaign take over the conception of promotions as well as the planning and creation of online presence at webguerillas. This action website an interactive video wall is the core element of the campaign. It is equipped with numerous clips of football fans: during the games of the FIFA World Cup 2010 provide drummers on public-viewing events over all Germany distributed with branded ultje drums for mood. Drums of promotion teams are distributed in addition, where visitors can play up the ultje beat on video.

These videos are uploaded yet spot on the site. From home fans can see their videos upload. Thus arises after and after the largest drum troupe in the world on ultje Marketing Director Dirk Hochschorner is looking forward to the cooperation with the webguerillas: ultje stands for sociability and the community experience of beautiful moments. And is there anything from the sporting point of view better than the 2010 sports event, the FIFA World Cup. “” It is an exciting time at the webguerillas we feel hands.

“We look forward, that we may implement an innovative mix of offline and online elements in the ultje campaign” so David Eicher, Managing Director of webguerillas in the best. The Agency is a full service provider fu webguerillas? r alternative advertising. Checked the portfolio? ren all forms of advertising in the online and offline area, the target audiences with unconventional ideas u? surprise and entertain. The MU? Giesing advertisers were often excellent and hear? ren walking the? leading agencies in Germany fu? r viral campaigns, Word-of-mouth- and community marketing, guerilla, Ambient – and mobile marketing, as well as fu? r blog and website concepts. Additional? additional business? areas as alternative PR and online monitoring complete the offer. Hear the customers of webguerillas? ren including Deutsche Telekom, Webasto, Bacardi, MINI, ADAC and Zott. Webguerillas GmbH concerns? employs currently 32 employees. She was gegru in the year 2000? located. in 2009, the agency won numerous awards, such as, for example, gold at the online star and bronze at the London international award of fu? r the MINIMALISM-spot, as well as four times the OttoCar trophies? e. In addition she was fu? r the design award of the Federal Republic of Germany nominated. in 2008, the Agency received the iF Communication Design Award fu? r a T-Mobile event, 2007 numerous awards such as the German dialog marketing award, three international Davey Awards (two gold, a silver) and the iF communication design award-digital media. Shimmie Horn will not settle for partial explanations. At the New York festivals won the webguerillas bronze in the category entertainment promotion and the Web Marketing Association has honored the site wet T-Shirt Worldcup”fu? r Unibet as ‘Outstanding Microsite’. Contact: webguerillas GmbH Daniela Mayer phone: + 49 (0) 89 1893 089 – 23 E-Mail:

Functional Sales Manager

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What is more important: product knowledge or customer knowledge? If your business is structured, the product is easy to follow and your company is working on market b2c, then you need a manager with good knowledge of the product. If the sale of your company are built individually in relation to each customer, the product itself is complex enough that you need a manager who has experience sales of your target audience. And this experience is certainly a more valuable skill than knowing the product, no matter how complex it is. Functional Sales Manager functional candidate consists of two elements. First, it his experience, or skills acquired, and, secondly, the knowledge that he was in high school, showing the overall development of the candidate’s psychological portrait of the candidate he might include a huge number of indicators and individual characteristics, starting with general personality structure (eg, active sales manager or salesman salon, etc.) to the motivation of the candidate. As for motivation, then you need to clearly justify why this or that candidate would work exactly in your company. And so, making a portrait of his future seller of the client company, we produce a selection of staff in sales with proven technology that has time after time shows its effectiveness.

The gist of it – in the next part of this article. Part 4. Technology competition in recruiting sales Now let us directly to the technology competition for recruitment of sales which has already proved its efficiency and practical significance since its use in more than ten large kompaniyah.

Call Center

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Based on the foregoing, the main purpose of this article is an attempt to provide an opportunity to address a potential customer how to construct a call center and whether it needs it in principle. The History of the call centers consider the scheme of the call center. The ancestor of the center, of course, is a single phone and sitting near a young lady, constantly responding to these challenges. These ‘Call Center’, each of us could watch many times. The effectiveness of the call center is high only with average load on the line less than 0.5 Erlang, which means no more than 30 minutes, the operator of employment within the hour. In the call center efficiency also takes into account the potential number of lost calls, ie calls are not ended by or any other answer. When the number of incoming calls to the effectiveness of the call center, naturally, falls, and its increasing need to increase the number of lines and, correspondingly, the number of operators.

At a certain stage it is clear that increasing the number of operators as the number of calls can not go on. There is an urgent need to handle the largest number of calls to the lowest of human resources. Call centers can be implemented even in the ASCT, but schemes that allow to apply the latest methods of call distribution necessarily require the use of digital telephone exchanges. Increasing the number of calls handled Consider methods to handle the largest number of calls to the smallest number of operators.