Neuland communication opens up the growth market with new business segment and erfolgsab slope-side billing model E-commerce outsourcing. The distribution through the stationary trade remains important in the future, but without online shop today as good as nothing more for dealers and also increasingly for manufacturers. Consumers are spoiled, not only used to substantiate their purchasing decisions by intensive research and price comparisons on the Web by the inexhaustible possibilities of the Internet, increasingly they complete the purchase there alike. According to Forrester Research, more than 36 million German shopping regularly online. Up to the year 2014, sales in E-commerce in Germany is expected to increase to 44 billion euros. A development of the is no company sells the goods of all kinds, can escape in the long term.
E-commerce is however far more than an appealing web shop online. Among other things, orders, is in addition to the selection of the appropriate range reliably to handle shipping and returns, the And payment transactions to regulate, to build an ERP system to support especially the sales with online marketing measures. For many companies reason enough to let the finger of the equally complex as risky online business. Or but outsource their E-commerce activities to experts. With its new business segment, E-commerce outsourcing occupied the Nuremberg agency Neuland communication exactly this promising field. Neuland takes care of the complete E-business from the development of the online shop customer service. From the modular system with online marketing, order management, financial management and logistics to customers pick out the desired modules, or even entire packages book. The customer has”no risk, explains Ralph Deuerling, Managing Director of Neuland communication: the initial investment bears Neuland.
The Agency performance is calculated then purely dependent on success with a transparent model as a percentage of net sales.” Depending on the scope of the services are outsourced, the remuneration is on average 10 to 15 percent of sales, which is in most cases well below the comparable internal costs. That is this concept for all those involved, new communication has demonstrated in recent months already on the basis of some projects. So, several companies from the fields of natural cosmetics, sports, photo and electronics have their online shop completely or partially on new outsourced. For Tunebug, American manufacturer of mobile sound systems, new country cares about the complete E-business in Europe: from the development of the Web shop through search engine marketing, affiliate, and channel marketing to social media and the fulfillment of the orders to the collection and the date of delivery. Ralph Deuerling: E-commerce is a very complex business, which involves above all the effective combination of technology and marketing. The success depends on the continuous optimization of all online and offline marketing tools. Because almost everything is measurable in the E-Commerce, but it is important to derive the right measures from the calculated key figures. That will only succeed if the entire E-business is regarded as a unit. We are seeing a huge potential for E-commerce outsourcing from a single source, as it offers new country communication.” For more information, Vera Gunther