In the wake of the advancing digitization, media companies and publishers are looking for new revenue models. The paywall, or pay barrier is a currently highly regarded model. InterRed offers the possibility to efficiently this model now in connection with the same content management system. Publishing industry searches the publishing industry payment models employed is already for a long time with the ways of monetization of digital channels. The tried and tested standard payment models such as promotional circuit, micropayments and digital subscription sales.

A relatively young model is called the application of a so-called paywall, also pay barrier, which displays certain content on a site only after the payment of a fee or, for example, the subscription. Especially the model of “metered paywall” is currently often used. Then customers can review each month free a certain number of articles on the site. Only after a purchase or subscription notice, which locks the read of another article for the current month is displayed. Index pages are usually not affected, only article pages are locked. Search engines continue to get to all available online articles and also customers who reach a certain content via a search engine or an external link, can read the corresponding article. The lock is only for browsing on the website. This model is used, for example, from the New York Times or the Web site of “The world”.

InterRed offers paywall solution is the advantage of using a paywall for media houses on the hand: first readers or visitors, who rarely take advantage of the offer, can continue to do this. Only with regular use and therefore for users who are already convinced of the quality of the respective offer, costs are incurred. InterRed now supported as one of the first manufacturers of CMS also the application of the “metered paywall” from the same Web content management and content management system out. The model can be configured in specific InterRed and depending on the purpose of the application. It added that in many customer projects proven models of micropayments, digital subscription, ad management. Prospective customers on the company’s website at. find an example of the application of this revenue model the InterRed GmbH is interested in consultations available. Together, the optimal solution can be found in an individual interview. About InterRed: InterRed GmbH we make IT work. The InterRed GmbH headquartered in Haiger (Hesse) and headquarters in Siegen (NRW) develops and markets software solutions based on modern information technology. InterRed is one of the leading technology providers in the areas of content management (CMS), content management system, multimedia, multi-channel publishing, knowledge management, personalization sites, live reporting (website statistics) for analyzing use of websites, providing print solutions for catalogues, magazines, newspapers, Web-to-print, publishers. The InterRed family with the content management system InterRed, the KM solution of ContentAgents, the live reporting software RhoLive and the Printsystem InterRed Print offers a significant added value for each application and for each industry. Strong strategic partnerships in the areas of community and media asset management make the InterRed family to make a “round thing”.