In this respect, the Milan Giorgio Armani boutique area of 8 thousand square meters. m, which are spatially related Stores Emporio Armani (clothing brand diffuse), Armani Jeans (clothing, jeans line), Armani Casa (furniture, linens, home textiles), Armani Sony Gallery (home appliances, music, movies), Armani Profumi (perfumery), Armani Fiori (flower shop with a unique flora-design), Armani Libri (books) (Art Gallery), Armani Caffe (coffee shop) and Armani Nobu (Japanese restaurant). Of course, the visitor, entering a store, gets into a real ‘world of Armani’, which aims to satisfy ‘prescription Armani’ is not only physical but also spiritual and aesthetic needs of man. 4. Unique opportunity opyta when shopping flagship store is still a shop, set up to make purchases, in spite of all the entertainment and educational aspects related to his visit. In the New York boutique Prada, investment in the creation of which was $ 30 million, expected to show films, hold lectures and performances – the basic premise is capable of accommodate up to two hundred spectators. And it provided a fitting Prada equipped with special cameras that allow you to see yourself from all sides. Boutique is equipped with computers to help pick colors and texture of the clothing and accessories.
Using interactive displays, from the comfort of the dressing room, you can find out whether there are other sizes, colors, how to choose clothes will look on your figure under different lighting. Even in the vast cylindrical glass elevator can make a purchase. 5. Continuous innovation to create a new fashion brand perception is extremely variable, design innovations are carried out in the fashion business at least twice a year – in Depending on the fashion seasons. In addition to the regular turnover of fashion products at the flagship stores of designer brands is a constant merchandising innovation. Window dressing, in particular, rose to the level of new visual art form. Milan boutique Moscino singled up the whole room with the glass facing the street, which is a real installation, which is an allegorical interpretation of the basic ideas fashion season, which works to create an entire design team. This may be a figure of a bull in a real value with a torn to shreds on the horns of a red dress or a woman, crouching at the table drinking a cup of coffee, and the whole composition, including the mannequin, table, chair, coffee cup, covered with thousands of silk moths most delicate colors. Such a window can cause more emotion in the viewer, to intrigue, to offer a potential buyer.